WTF is this whole #1ReasonWhy thing? Why are a bunch of angry women tweeting that ALL MEN ARE PIGS AND SHOULD BE GATHERED UP AND SHOT?? Is this whole thing a RADICAL FEMINIST PLOT? And why should game companies care what girls think anyway? Everyone knows that the target demographic for games is males aged 18-25! All the tweeting in the world won’t change the fact that sex sells. Girls don’t even play REAL games except to get guys to like them. And if all these lady game industry types were any good at their jobs, their gender wouldn’t matter, would it? Why are they whining about sexism on Twitter instead of DOING something about it? Why don’t they all just go find an island somewhere and make girly games in a girl-friendly environment? Plus, men have to put up with name-calling in the workplace, so why shouldn’t women? And my ex-girlfriend treated me like shit, and the women I’m attracted to aren’t attracted to me, so they’re all cold-hearted bitches–why shouldn’t I treat them like shit? All I’m saying is that women should STFU and learn to deal with the fact that games are made for and by boys and men and if they can’t stand the heat, get back in the kitchen! HAR! HAR!
I Don’t Get It
You really, really don’t. #1ReasonWhy isn’t about you. It’s not an accusation–but if it sounds like one to you, you might want to take a look at how you treat women in games or in your workplace. It came about in response to a question. If only a few dozen people had taken up the cry, you could write it off as a small problem. But thousands did, and they’re still showing up a week later. This is an epidemic that a) has gotten worse, not better, in the 25 years I’ve been in the industry, and b) until now, we have quietly accepted as being just the way things are.
As for your misapprehensions re: gamer girls and demographics, I cheerfully direct you to this article, which debunks them (with sources!) quite handily. You’re welcome.
On to the rest.
Yes, sex sells. You will sell more copies of your game if you feature a giant pair of tits on the cover than if you feature, say, a race car or an army man. But we make choices, don’t we? We decide, when we go into business, whether we are going to make products that contribute to societal disease or ones that do not. There was a time very recently when it was hard to find a triple-A MMO featuring female armor likely to protect the character in battle. Today I’m playing Guild Wars 2, and not only is my character fully armored, but her breasts don’t animate when she’s standing still. Way to go, ArenaNet!
Most game developers have, since I started working in the industry back in the late 80’s, stopped sprinkling “humorous” racial slurs into their games like the ones I lobbied (unsuccessfully) to get removed from the games I worked on way back then. As a society–and as an industry–we decided that we were above that. And once, I thought we were above sexism, too. But as I said, it seems only to have become more prevalent. I think that’s why #1ReasonWhy hurts so much–it’s a confirmation of something many of us have known for a long time but have been unwilling or unable to talk about in mixed company because it just wasn’t safe socially, professionally, psychologically. And not saying it out loud meant leaving it unconfirmed much of the time. It meant accepting the status-quo.
This week, all that changed. Women and men came together to talk about the issue–even as people like you, dear IDGI, peppered us with your troll wisdom and lulz–and some of us were comforted while others had their eyes opened and pledged to make things better. The national press covered the discussion–even as you berated us relentlessly for wasting our time (though you didn’t seem to have anything better to do with yours)–and helped to shine an even brighter light on the issue, bringing more supporters in from all over the world to speak on #1ReasonToBe and #1ReasonMentors about next steps.
This is why, IDGI. And though you don’t get it, so many more do today than did six days ago. While #1ReasonWhy is difficult (and even infuriating, at times) to read, to me it is a symbol of hope and a sign of progress. This is how we do it. A spark becomes a flame, and a flame catches the world on fire.
Burn, baby, burn.