The Standard Hotels, DuJour Media, and Violence Against Women
Trigger warning: violence against women.
TL;DR: Sign the petition.
UPDATE 8/29: Refocusing on DuJour
I have rewritten the petition letter to focus on DuJour, but have left The Standard as a recipient for now. This campaign is still getting press, and if the petition takes off, would hate like hell for them to miss out on all the fun.
Please continue to share the petition and contact your media peeps.
Thank you for all your help and support!
UPDATE 8/28: On Fauxpologies and Small Victories
In activism, we have to choose our battles often accept small victories when we’d rather announce that we got everything we wanted the way we’d like to. In the case of The Standard, I’m pretty sure we’ve heard all we’re going to from them unless we step this campaign up in a major way. (DuJour has not responded yet; more on that in a bit.)
In under 24 hours, we got The Standard’s attention and that of several media outlets, including BuzzFeed. (UPDATE: The Daily Mail apparently also picked this up yesterday, and Business Insider and The Daily Beast both covered it today.) This post has had over 2,600 hits, and has been reblogged many times. We got people talking about an image that for many of us produced a visceral reaction and sent a message that dead women make great advertising fodder. And we got an apology from The Standard.
Now let’s talk about that apology, shall we? Because it looks a lot like other apologies we’ve seen from entities in response to criticism of the type we’ve leveled at The Standard. I’ll break it down:
“The Standard advertisement utilized an image series created by the contemporary artist, Erwin Wurm.”
Translation: This is art, dummies. Blame the artist, not us.
This avoids responsibility for the content by branding it “art” and hopes, I think, to make us feel a little silly for making such a big deal out of it. I mean, we didn’t ask who the artist was, and the fact that it’s art is completely irrelevant. You spent exactly four sentences on this apology, The Standard. Did this really need to be one of them?
“We apologize to anyone who views this image as insensitive or promoting violence.”
Translation: We don’t see it that way, but we’re sorry you do, and if you do, it’s not really our fault.
Ok, look, I’m asking a lot here, I know, but couldn’t we get a “We’re sorry we did a bad thing?” “We’re sorry we used this image without thinking of the implications or the impact on survivors of violence?” No, we basically got “we’re sorry you were offended,” and that not only defers responsibility for the perceived “offense” onto us, the “offended,” but it declines to acknowledge that any damage occurred.
“No offense or harm was intended.”
Translation: We didn’t mean to do anything wrong, ergo, we didn’t and/or you should let us off the hook because our intentions were not evil.
Duh. You didn’t set out to cause harm to women or survivors of violence or anyone with this ad. You intended to get people’s attention and you didn’t think about what this image might actually say about your brand–what it might say to over half the population who, presumably, you’d like to attract to your hotel. You didn’t think about the harm it might cause despite your intentions, and now you’re not really admitting to any harm, just assuring us that none was intended.
“The Standard has discontinued usage of this image.”
Translation: We were done with this campaign anyway, so here’s a bone.
Yes, I’m being extremely cynical, because we should really call that line a win, dog-boney as it is. We have (as the amazing Jaclyn Friedman (Women, Action, and the Media) kindly pointed out to me yesterday) created an “opportunity cost.” We have caused this company–and anyone watching, including DuJour–to take a look at the cost vs. benefit of using ads like this in the future. That is a GOOD THING.
So yeah, this was a pretty weak apology–but it’s still a win. That’s my story and I’m sticking to it.
As for DuJour, they ran the ad apparently thinking it was acceptable, and so far they have not responded in any way to our petition. I would sincerely like to get a response from them saying they get it, but frankly, at the rate we’re gaining signatures on the petition, I’m not sure how long that will take or whether it will happen at all. As Jaclyn pointed out, there are many ads like this out in magazines around the country and the world, and we have to choose where to focus our energies.
Your Input Needed
What do you think, readers? Should we leave the petition up, removing The Standard so DuJour keeps getting emails when someone signs? Is it worth pushing for more signatures, more media coverage? Or is it time to call this a victory and move on to the next thing? If we had 2,000 sigs instead of under 200, this wouldn’t even be a question, but I’ve only got so much energy to spend and I want your input on this. Let me know what you think in the comments section.
UPDATE 8/27: The Standard Responds
Fewer than 24-hours after we launched our petition, The Standard posted the following response to Change.org:
“The Standard advertisement utilized an image series created by the contemporary artist, Erwin Wurm. We apologize to anyone who views this image as insensitive or promoting violence. No offense or harm was intended. The Standard has discontinued usage of this image.”
I’ll have commentary on this soon. Meanwhile, let me know what you think in the comments section below. Are you satisfied with The Standard’s apology? Have they done enough?
The Standard Hotels, DuJour Media, and Violence Against Women
Last week Daisy Eagan sent me the image below. It’s a partial of a full-page ad for The Standard Hotels in DuJour magazine’s summer issue. The ad contains no text—just this image and the hotel’s logo and a bit of fine print at the bottom.
DuJour is a new fashion/lifestyle magazine published nationally with localized issues for major cities. The Standard is a “boutique” hotel chain with locations in New York, Miami, and L.A. The image above looks to be taken from the NYC edition (based on the small print on the facing page). Somewhere in the offices where each of these companies does business, one assumes that entire teams of people looked at this and thought it was ok. At an ad agency hired by The Standard, some bright young creative type came up with this ad* in response to the challenge to market a hotel chain to rich people, a group that must certainly include many, many women. All three of these companies made the decision to use violence against women to market a product. Apparently, this isn’t the first time The Standard has been criticized for their advertising choices. Claire Darrow, creative director for Andre Balazs Properties has said these choices amount to “surrendering our ads to art, so to speak…We want to contribute to the magazines…We don’t just want to advertise.” (Update for clarity: This piece is part of a series by Erwin Wurm called “One Minute Sculptures”)
I know I don’t have to explain to most of you why this particular ad is (no, not “offensive”) damaging, but I really have to spend some time talking about how, like recent pieces by The Onion (more info here and here), this ad trivializes violence against women, once again using victims of said violence as bait, once again for the purpose of profiting from our pain. I need to point out for anyone not clear on the concept that by using violence against women for something as crass as attempting to lure people to your “boutique” hotel chain these companies are helping to perpetuate the cycle of violence. They are normalizing it—treating it as something trivial, not worth taking seriously. Treating it as a joke. That teaches everyone regardless of gender that violence against women is No Big Deal. These messages in our media teach women to expect violence and teach men prone to violence against women that what they do is socially acceptable. And apparently The Standard Hotels, DuJour, and the as-yet unnamed advertising agency behind this ad thought that this was the right message to send to potential customers.
Daisy blogged about this ad last week asking her readers to contact The Standard and DuJour and ask them why they think this is appropriate advertising. She had this to say about it:
Dujour magazine ran an ad in its summer issue for The Standard hotels clearly meant to warn women to steer clear of the hotel or face violence and/or death.
I’ve ordered a copy of the Miami edition which should arrive soon, and since TSH has a location in Miami, I assume the ad will be present. When it comes, I’ll update this post with a full image of the ad (now available here thanks to Daisy) and any other information I can find—hopefully including the name of the agency that designed the ad.
We’ve started a petition to let The Standard Hotels and DuJour Media know what we think of this ad and the message they’re sending about violence against women. Please sign and share so we can get their attention (tweets have so far had no effect) and make sure they understand that ads like this are not acceptable and that they do harm.
You can also write to the parties in question directly. Thanks to Daisy for finding this information. (If you decide to do this, I’d appreciate it if you also signed and shared the petition, which goes directly to their email. Numbers matter. Thanks!)
Andre Balazs Properties
23 E. 4th Street
New York, NY 10003
You can also help by alerting media folks about this campaign (especially local media if you live in NYC, Miami, or L.A.). Bad press is often what penetrates otherwise impermeable entities.
Let’s make some noise.
Hotel Pulls Ad of Crushed Woman (The Daily Beast)
The Standard Discontinues Ad Accused of Promoting Violence Against Women (the fashion spot)
Stop Violence Against…Everyone (Stuphblog)
Respectful discussion is welcome and encouraged. When in doubt, see the Comment Policy.